Japan is shock and Tokyo is a vortex.
When you first arrive in Japan your senses collapse because of the constant sensory overload. If you let it, it will penetrate your body; giving you pleasure that becomes addictive.
Here, you can find fast paced innovation right alongside century old tradition. The more you find, the more you want to search. Diving into the depths of Japan is an initiatory journey.
This country has always been something else. The creativity generated by Japan has opened up perceptions, set directions, and defined the concept of the future. It is Japan, after all, I mean, damn … ありがとう ! ! ｡ﾟ(ﾟ´ω`ﾟ)ﾟ｡
It’s the country of the Rising Sun, but this sun is the same that any of us can see above our heads. The same that makes us marvel at its setting, try to capture that emotion by taking a photo with our phone, or a million, and sharing them on social media. Or what’s better, just cry.
Chorareii exists to put names, faces, images, and words to everything inspiring that emerges around Japan as space and Japan as a concept. Inspiration can be drawn from a damp music venue, a konbini shelf, a gallery wall, a T-shirt, on a street corner, or on the last train.
Chorareii is a space for creators with alternative visions who from Japan, or inspired by Japan, make culture move forward; taking it to new limits, opening paths, and leading towards the never seen before. Towards the diverse, towards the open, the inclusive, the free, to what has to be, to the future.
But it’s also a place to celebrate all that is unique, unconventional, quirky, the ‘it-seems-that-it-cannot-be-real-but-yes-it-is-because-this-is-Japan’ factor that is hidden in so many things and customs here. Shock and astonishment are powerful ways to open minds.
If something you see in Chorareii stays inside you and then comes out of you transformed into something new, it would be worth it. 楽しみ !
ᙅᕼOᖇᗩᖇᙓII [チョラレイイ/ ʧɔræˈrɛi] เร ǟ 𝒯𝑜𝓀𝓎𝑜-𝒷𝒶𝓈𝑒𝒹 🅞🅝🅛🅘🅝🅔 🅩🅘🅝🅔 𝚊𝚋𝚘𝚞𝚝 Tᕼᙓ ᑎᙓᙎ, Tᕼᙓ IᑎSᑭIᖇIᑎᘜ ąղɗ Tᕼᙓ ᙎᙓIᖇᗪ 𝔢𝔪𝔢𝔯𝔤𝔦𝔫𝔤 𝔣𝔯𝔬𝔪 J₳₱₳₦ 𝒕̲̅𝒐̲̅ 𝒑̲̅𝒖̲̅𝒔̲̅𝒉̲̅ 𝕔𝕣𝕖𝕒𝕥𝕚𝕧𝕖 𝕓𝕠𝕦𝕟𝕕𝕒𝕣𝕚𝕖𝕤.
⏂ Chorareii was born 10 days after de Vernal Equinox, while the sakura trees were in full bloom in Tokyo, in March 2021.