ଘ(੭ˊ꒳ˋ)੭✧ About Chorareii

ᙅᕼOᖇᗩᖇᙓII [チョラレイイ/ ʧɔræˈrɛi] เร ǟ 𝒯𝑜𝓀𝓎𝑜-𝒷𝒶𝓈𝑒𝒹 🅞🅝🅛🅘🅝🅔 🅩🅘🅝🅔 𝚊𝚋𝚘𝚞𝚝 Tᕼᙓ ᑎᙓᙎ, Tᕼᙓ IᑎSᑭIᖇIᑎᘜ ąղɗ Tᕼᙓ ᙎᙓIᖇᗪ 𝔢𝔪𝔢𝔯𝔤𝔦𝔫𝔤 𝔣𝔯𝔬𝔪 J₳₱₳₦ 𝒕̲̅𝒐̲̅ 𝒑̲̅𝒖̲̅𝒔̲̅𝒉̲̅ 𝕔𝕣𝕖𝕒𝕥𝕚𝕧𝕖 𝕓𝕠𝕦𝕟𝕕𝕒𝕣𝕚𝕖𝕤.

⏂ Chorareii was born 10 days after de Vernal Equinox, while the sakura trees were in full bloom in Tokyo, in March 2021.

⟗ Contact: hello@chorareii.com

⨕⨕ Founder & Editor: Noa. 8 years at VICE, moved to Tokyo, now this is my baby.

Chorareii Concept Video

Direction: Noa

Editing: Alba Cid Blanco

Logo: Hana Watanabe

Audio Logo: Artur Martínez Puga

Chorareii Concept Video
Direction: Noa
Editing: Alba Cid Blanco
Logo: Hana Watanabe
Audio logo: Artur Martínez Puga


ɈȺᵽȺn เร ƧӇƠƇƘ 𝚊𝚗𝚍 ₮Ø₭ɎØ 𝖎𝖘 𝒶 v͒̄ͭ̏̇o̯̱̊͊͢r̴̨̦͕̝t̲̂̓ͩ̑ẹ̿͋̒̕x̛̘̠̹͋..

When you first arrive in ɈȺᵽȺn your senses collapse because of the c̤̈̈ö̤̈n̤̈̈s̤̈̈ẗ̤̈ä̤̈n̤̈̈ẗ̤̈ s̤̈̈ë̤̈n̤̈̈s̤̈̈ö̤̈r̤̈̈ÿ̤̈ ö̤̈v̤̈̈ë̤̈r̤̈̈l̤̈̈ö̤̈ä̤̈d̤̈̈. If you let it, it will penetrate your body; giving you pleasure that becomes addictive.

Here, you can find fast paced innovation right alongside century old tradition. The more you find, the more you want to search. Diving into the depths of ɈȺᵽȺn is an ἷᾗἷҭἷᾄҭὄʀẏ ʝὄὗʀᾗἔẏ.

This country has always been something else. The creativity generated by ɈȺᵽȺn has opened up perceptions, set directions, and defined the concept of the ғцтцге. It is Japan, after all, I mean …

ありがとう !  。 ・ ゚ ヾ (✦థ ェ థ) ノ。 ゚ ・。

It’s the country of the 🅡🅘🅢🅘🅝🅖 🅢🅤🅝, but this sun is the same that any of us can see above our heads. The same that makes us marvel at its setting, try to capture that emotion by taking a photo with our phone, or a million, and sharing them on social media. Or what’s better, just cry.

ᙅᕼOᖇᗩᖇᙓII exists to put names, faces, images, and words to everything inspiring that emerges around ɈȺᵽȺn as space and ɈȺᵽȺn as a concept. Inspiration can be drawn from a damp music venue, a konbini shelf, a gallery wall, a T-shirt, on a street corner, or on the last train.


ᙅᕼOᖇᗩᖇᙓII is a space for creators with alternative visions who from ɈȺᵽȺn, or inspired by ɈȺᵽȺn, make culture move forward; taking it to new limits, opening paths, and leading towards the never seen before. Towards the diverse, towards the open, the inclusive, the free, to what has to be, to the future.

But it’s also a place to celebrate all that is unique, unconventional, quirky, the ‘it-seems-that-it-cannot-be-real-but-yes-it-is-because-this-is-ɈȺᵽȺn’ factor that is hidden in so many things and customs here. Shock and astonishment are powerful ways to open minds.

If something you see in ᙅᕼOᖇᗩᖇᙓII stays inside you and then comes out of you transformed into something new, it would be worth it.

楽しみ! (*꒦ິ꒳꒦ີ)